Bitly pricing (2026): what each plan includes
Bitly publishes four plans and an Enterprise tier. The prices below are monthly equivalents on annual billing, as shown on their pricing page in September 2026.
Bitly's plans side by side
| Free | Core | Growth | Premium | |
|---|---|---|---|---|
| Price (billed annually) | $0 | $10 a month | $29 a month | $199 a month |
| Short links a month | 5 | 100 | 500 | 3,000 |
| Custom back-halves a month | 3 | 100 | 500 | 3,000 |
| QR codes a month | 2 | 5 | 10 | 200 |
| Clicks | Unlimited | Unlimited | Unlimited | Unlimited |
| Click history | None | 30 days | 120 days | 1 year |
| Country data | No | Top 10 | Yes | Yes |
| City and device data | No | No | No | Yes |
| Custom domain | No | No | 1 included | 1 included |
| Data export | No | No | Yes | Yes |
| API requests a month | 1,000 | 5,000 | 25,000 | 50,000 |
Enterprise is priced by quote. It is the only plan with user management, group permissions, single sign-on and an activity log, and the only one with more than one custom domain. The free plan is labelled "With ads" on the pricing card.
What each plan is for
Free works as a trial without an end date: five links a month and no click history. The details are in Bitly's free plan.
Core at $10 adds 30 days of click data and 100 links a month, with countries shown as a top-ten list. It has no custom domain.
Growth at $29 is the first plan with a custom domain and data export, and keeps 120 days of history. It still counts QR codes at ten a month (how Bitly charges for QR codes).
Premium at $199 adds city and device data, a year of history and 200 QR codes a month.
Limits on the paid plans
- One user on every published plan. A second person with their own login means Enterprise.
- QR codes are counted monthly on every plan, from 2 to 200.
- API requests are counted monthly as well. See Bitly's API limits.
Urlicer's plans, for comparison
| Free | Pro | Team | Business | |
|---|---|---|---|---|
| Monthly price | $0 | $12 | $29 | $99 |
| Short links a month | 500 | 5,000 | 50,000 | 500,000 |
| QR codes | Unmetered | Unmetered | Unmetered | Unmetered |
| Tracked clicks a month | 25,000 | 250,000 | 2.5 million | Unlimited |
| Click history | 30 days | 90 days | 1 year | 2 years |
| Custom domains | None | 2 | 10 | Unlimited |
| Team members | 1 | 3 | 10 | Unlimited |
Country, device, browser and referrer data are on every Urlicer plan, the free one included, and the API is on every plan with a per-minute limit instead of a monthly one. Yearly billing costs ten months' price for twelve. The pricing page has the full list.
When Bitly is the better choice
- You need every click counted, at any volume. Bitly never caps clicks. Urlicer records up to 25,000 a month on the free plan, 250,000 on Pro and 2.5 million on Team, and past that keeps redirecting without counting.
- You want custom back-halves without paying. Bitly's free plan includes three a month. Urlicer's custom aliases start on Pro.
- The links have to be on
bit.ly. The name is widely recognised.
Bitly figures above are from their pricing page as published in September 2026, on annual billing. Check bitly.com/pages/pricing for current numbers.
Ten team members at $29 a month. Start with a free account. Links in your workspace never expire, and every one gets a QR code and click analytics.