Brand
Our colours come from our cat's eyes
The blue you see across Urlicer is the blue of Milka's eyes. Milka (Мілка) is our cat. We took the colours from photos of Milka: the iris for the blues, the fur for the cream behind the pages.
Volunteers found Milka on the street. She was the only one of her family to survive, and we took her in.
They are ours. Ivan and his wife picked them together, after trying berry, rose and plum palettes first, and kept the one that came from home.
The palette
Six colours, each with one job. The hex values are the ones the site uses.
#4F6E8C
Deep iris
Buttons, links and the logo's first slash
#6A869F
Iris rim
The app icon
#80A0BA
Iris
The logo's second slash
#A9C4D8
Light iris
Highlights, and the main colour in dark mode
#FBFAF8
Fur cream
The page background
#B07A86
Dusty rose
The second line in charts
Logo and icon
For a directory listing, an article or a partner page. Use them as they are.
Logo mark
For light backgrounds · SVG
Logo mark, dark
For dark backgrounds · SVG
Logo mark, one colour
For print in a single ink · SVG
App icon
Profile pictures and directories · SVG
App icon, 512 px
Where an upload must be a PNG · PNG
Share card
1200 x 630, for posts and articles · PNG
Using the logo
- Keep the two slashes together, at their angle.
- Leave space around the mark, at least half its width.
- Use the dark version on dark backgrounds.
- Don't recolour, stretch or rotate it.
- Don't add shadows, outlines or effects.
- Don't put it on a busy photo.
Need another format or size? Write to ivan@urlicer.com.