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Terms of Service

Last updated: 29 September 2026

These Terms of Service ("Terms") govern your access to and use of the Urlicer link-management service (the "Service") operated by Ivan Voitovych, sole proprietor, trading as “Urlicer” ("we", "us", "our"). By creating an account or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. Accounts

You must provide accurate information and keep your credentials secure. You are responsible for all activity under your account. You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Service.

2. Acceptable use

You agree not to use the Service to create, shorten, or distribute links to content that is unlawful, fraudulent, malicious (malware/phishing), infringing, or that violates the rights of others. We may disable links or suspend accounts that violate this section or that pose a risk to the Service or other users.

Reporting abuse or illegal content. Anyone can report an abusive or harmful short link at urlicer.com/report or by emailing abuse@urlicer.com; our security contact is also published at /.well-known/security.txt. We operate a notice-and-action process: we review reports and may disable the link, warn visitors, or suspend the account responsible. We scan destination URLs for known malware and phishing and may act on those signals automatically.

3. Plans, billing, and payments

Paid plans are billed in advance on a recurring basis (monthly or yearly, as selected). Payments, taxes, invoicing, and receipts are processed by Paddle.com Market Ltd, our authorized reseller and Merchant of Record. Your purchase is also subject to Paddle's buyer terms presented at checkout. Plan changes take effect as described at the time of the change: upgrades apply immediately (prorated) and downgrades apply at the end of the current billing period.

Price changes and your price guarantee. We may change our published prices at any time, and a new price applies to new subscriptions from the date we publish it. It does not apply to a subscription that is already running: for as long as your subscription remains continuously active, it keeps renewing at the price you subscribed at, including the price of any per-seat or add-on charge on that subscription. The guarantee belongs to that one continuous subscription rather than to your account, so it ends if the subscription is cancelled, expires, or lapses for non-payment, or if you move to a different plan or billing interval; anything you subscribe to afterwards is charged at the price current at that time. Taxes are set by your jurisdiction, can change independently, and are not part of the guaranteed price. If we ever have to end a guaranteed price because we are discontinuing the plan it belongs to (section 5), we will email you at least 30 days beforehand.

4. Cancellations and refunds

You may cancel at any time from your billing page; your plan remains active until the end of the paid period, after which it reverts to the Free plan. Refunds are handled per our Refund Policy.

5. Service availability and changes

We aim to keep the Service available but do not guarantee uninterrupted operation. We may modify, suspend, or discontinue features. We will give reasonable notice of material adverse changes where practicable. Closing the Service as a whole is covered by section 12.

6. Your content and links

You retain ownership of the destination URLs and content you submit. You grant us the limited rights needed to operate the Service (e.g., storing and serving redirects, generating analytics). You are responsible for the lawfulness of the content you link to.

7. Intellectual property

The Service, including its software and branding, is owned by us and our licensors and is protected by applicable law. These Terms grant you no rights in our intellectual property except the right to use the Service as permitted.

8. Disclaimers and limitation of liability

The Service is provided "as is" without warranties of any kind to the maximum extent permitted by law. To the extent permitted by law, our aggregate liability arising out of or relating to the Service is limited to the amounts you paid for the Service in the twelve (12) months preceding the claim.

9. Termination

You may stop using the Service at any time. We may suspend or terminate access for breach of these Terms or where required by law. Sections that by their nature should survive termination will survive.

10. Governing law

These Terms are governed by the laws of Ukraine, without regard to its conflict-of-laws rules. The courts of Ukraine have exclusive jurisdiction over disputes, subject to any mandatory consumer protections in your country of residence.

11. Changes to these Terms

We may update these Terms, for example to cover a new feature, to reflect a change in how the Service works, or to comply with the law. Where a change materially affects your rights or obligations, we will email the address on your account at least 30 days before it takes effect and post the updated Terms here with a new date. Changes that are not material (corrections, clarifications, and presentation) take effect when posted, as do changes we must make immediately to comply with the law or to protect the security of the Service or its users.

If you do not accept a change, you may cancel before it takes effect; cancellation works as described in section 4, so your plan runs to the end of the period you have already paid for and the change never applies to it. If you keep using the Service after a change takes effect, you accept the updated Terms. Changes apply going forward only and never retroactively to a period already billed. A change to these Terms does not alter the price of a subscription that is already running. The price guarantee in section 3 holds for that subscription until it ends, whatever later versions of these Terms say. You can ask us which version of these Terms was in force on any given date and we will provide it.

12. If Urlicer closes

If we decide to close the Service, we will set a closing date: the day accounts, sign-in and link creation end. We will:

  1. email every account owner at least 180 days before the closing date, and publish the date on this page;
  2. keep link export available until the closing date, as CSV and through the API, and open CSV export to every plan, the free plan included, for that period;
  3. keep existing links on our shared short domain (ivi.to) redirecting to their destinations for at least 12 months after the closing date, and keep that domain registered for the same period;
  4. no later than the closing date, publish the source code of a standalone redirect server under the MIT licence, with instructions for running it and loading a link export into it, so that links on a domain you own can be served by you or by anyone you choose.

This section survives the termination of these Terms and of your account.

13. Retargeting pixels

(a) What the feature does. If you add a retargeting pixel to a link on your own custom domain, a visitor who opens that link sees a short page on your domain first. That page loads the ad platform's own tag (for example Meta, Google Ads, LinkedIn, TikTok or X) and then sends the visitor on. The tag sends data about the visit, such as the visitor's IP address, browser details and cookie identifiers, from the visitor's browser straight to that platform. We do not receive or keep that data. Pixels never run on our shared short domain.

(b) Roles. You decide whether to use pixels, which platforms, and on which links, so you are the controller of this processing. Each ad platform is also a controller, often jointly with you under its own terms. We run the page on your behalf and on your instructions, as your processor under section 14. Ad platforms are not our sub-processors.

(c) Our consent step. Before any pixel loads, the page asks the visitor, naming your business, the platforms and your privacy policy. If the visitor says no, nothing loads. It asks every visitor, or, if you choose, only visitors from the European Economic Area, the United Kingdom and Switzerland and those whose country we cannot tell. It cannot be switched off. We keep a record of each answer for 18 months, under a random reference and without IP addresses, and you can look a reference up in your workspace.

(d) Your responsibilities. You are responsible for having a lawful basis for every pixel you use, including for visitors our consent step does not ask because of the setting you chose; for the business name and privacy policy link you give us, which must be accurate; for a privacy notice that names the platforms you use; for meeting each platform's terms, including Meta's Business Tools Terms and Google's EU user consent policy; and for any duty you have to offer an opt-out, such as a "Do Not Sell or Share" link under California law. Our consent step and its settings are tools that help you. They are your instructions to us, not legal advice, and they do not make us responsible for your compliance.

(e) Signals we honour. We do not load pixels for a browser that sends a Global Privacy Control signal, or for a visitor who declined our consent step.

(f) Indemnity. You will reimburse our reasonable costs and losses from any claim or regulatory action that a pixel you enabled was used unlawfully, except where the cause is our failure to run the feature as our documentation describes. Section 8 does not limit this paragraph.

(g) Suspension. We may switch off pixels on a link or domain if we reasonably believe their use breaks the law or this section. We will tell you why.

14. Data we process for you

(a) Scope. When people open your links, we process the following on your behalf: their IP address, held only briefly to find their country, to create the hashed click record and to decide whether to ask for consent; their browser details and the referring site; the consent cookie and the record of their answer; and the pseudonymised click records described in our Privacy Policy. We do this only to redirect visitors, run your analytics and run the pixel feature, for as long as your account exists and within the retention windows of your plan. The people concerned are the people who open your links. We process data as a controller only for our own purposes: your account and billing, the security of the Service and the prevention of abuse, and links made without an account.

(b) Our commitments. We will:

  1. process this data only on your documented instructions, which are these Terms and your settings, and tell you if we think an instruction breaks the law;
  2. make sure anyone with access is bound by confidentiality;
  3. keep the security measures described in our Privacy Policy;
  4. use only the sub-processors listed in our Privacy Policy, under terms as protective as these, and email you at least 30 days before adding one (you may object by cancelling);
  5. help you, as far as is reasonable, with requests from individuals, security, breach notices and impact assessments;
  6. tell you without undue delay, and within 48 hours of becoming aware of it, of a personal data breach affecting this data;
  7. delete this data when your account is deleted, after you have had the chance to export it, unless the law requires us to keep it;
  8. give you the information needed to show that we meet these commitments, and allow a reasonable audit: first by written questions, otherwise at your cost, on 30 days' notice, at most once a year.

(c) Transfers. We are established in Ukraine and our servers are in the European Union. To the extent our processing is a restricted transfer, the EU Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914, Module 2) apply, with you as data exporter and us as data importer, and are incorporated into these Terms as follows: Clause 7 is not used; under Clause 9 option 2 applies, with 30 days' notice; Clause 11 applies without its optional wording; under Clauses 17 and 18 the law and courts of the Netherlands are chosen; and Annexes I to III are completed by this section and our Privacy Policy. For data from the United Kingdom the UK International Data Transfer Addendum applies, and for data from Switzerland the Clauses are read with the adjustments required by the Swiss Federal Data Protection and Information Commissioner.

15. Contact

Questions about these Terms: legal@urlicer.com. General enquiries: ivan@urlicer.com.

Ivan Voitovych, sole proprietor
Kniahyni Olgy 98v, Lviv 79053, Ukraine

See also our Privacy Policy and Refund Policy.