UTM builder / LinkedIn Ads

LinkedIn Ads UTM builder

Build the text for URL parameters in LinkedIn Campaign Manager. Dynamic parameters fill in each campaign and ad name for you.

Source utm_source

Medium utm_medium

Campaign utm_campaign

Content utm_content

Clear a field to leave that tag out. Spaces become hyphens.

Paste this into the URL parameters field

utm_source=linkedin&utm_medium=paid&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{AD_NAME}}

Where to paste it

In Campaign Manager, dynamic parameters go in at the account or campaign level. Fixed values, like utm_source=linkedin, can also go in at the ad level. LinkedIn combines the three levels, and it doesn't replace or remove tags that are already on the ad's destination URL.

What the dynamic values mean

`{{ACCOUNT_NAME}}`, `{{ACCOUNT_ID}}`	Ad account
`{{CAMPAIGN_NAME}}`, `{{CAMPAIGN_ID}}`	Campaign
`{{AD_SET_NAME}}`, `{{AD_SET_ID}}`	Ad set
`{{AD_NAME}}`, `{{AD_ID}}`	Ad

The value goes in capital letters, inside double curly brackets, exactly as above.

Before you publish

LinkedIn renamed its levels in October 2025. The parameters above use the new names (campaigns, ad sets, ads). If your account still shows the older ones, the older parameters apply: CAMPAIGN_GROUP_NAME, CAMPAIGN_NAME, CREATIVE_NAME and their IDs. New or edited ad sets must use the new ones.

Few characters are allowed. A key may hold letters, digits and _; a value may also hold + and -. No spaces, dots or percent signs. The builder warns you when a value has anything else.

Pick a casing and keep it. Google Analytics treats linkedin and LinkedIn as different sources, so keep your fixed values lowercase.

Source, checked 17 September 2026: LinkedIn Marketing Solutions Help, URL tracking parameters in Campaign Manager.

Also: Facebook ads UTM builder, Google Ads UTM builder, and the general UTM builder for any other link.