QR codes for events: check-in, menus, and lead capture
Events are full of moments where someone has a phone in hand and a second to spare. A few trackable codes in the right places cut down on printing and show you which ones people used.
Where to put QR codes
- Tickets and check-in: a code on the badge or ticket can open the page your check-in tool uses. Urlicer doesn't handle tickets itself; it gives you the link and counts the scans.
- Programmes and menus: a code on the table beats a stack of printed sheets, and you can update it if the schedule changes.
- Session links: slides, resources, or a feedback form, one scan away.
- Lead capture: a code on the booth that opens your sign-up or demo form.
- Networking: a code on a name tag that opens your profile or contact card.
Two tips that matter
Point each code at a short link, not the raw URL. That keeps the code sparse and scannable, lets you change the destination after printing (useful when a schedule shifts mid-event), and lets you count the scans. Use a separate link per placement (booth vs programme vs badge) so you can see which drove the most engagement.
Make them last. Printed materials outlive the event; links in an Urlicer workspace, including on the free plan, never expire unless you set a date, so a code on last year's lanyard still works. Links made on the homepage without an account expire after 30 days, so make event links in a workspace.
Colours, shapes and frames are free on every plan. SVG download for print is Pro and up, and a logo in the centre is Team and up. The QR code generator makes a code from any link.
Check the print checklist for size, contrast and testing before you send anything to the printer.
Running an event? Start with a free account. Links in your workspace never expire, and every one gets a QR code and click analytics.