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Custom short links with your own words

Pick the name after the slash, like ivi.to/spring-sale, or put it on your own domain. Change where the link goes at any time, and see who clicked.

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  • Custom names on Pro and above
  • Try the free plan first, no card needed
  • A click goes straight to your page, with no ad in between
The short link list of a workspace, every link on its own go.urlicer.com domain

Choose the name

Type your own alias when you make the link: letters, digits, dashes and underscores, up to 40 characters. You can rename it later.

On your own domain too

Use our short domain, or add yours, like go.yourbrand.com. Pro includes 2 custom domains, Team 10.

Analytics and a QR code

Every link counts its clicks, with countries, devices and where people came from, and has a QR code ready to download.

How a custom name works

The rules, so there are no surprises.

  • Unique per domain. A name can exist once on our shared domain and once on each of your own domains. If the one you want is taken on ours, your own domain still has it free.
  • Length. On our shared domain the shortest name depends on the plan, and the form shows the minimum. On your own domain any length works.
  • Edit the destination any time. The name stays the same while the page behind it changes, so a link you already shared keeps working.
  • Renaming moves the link. The new name works straight away, and the old one stops working, so copies already printed or shared will break.
  • On the free plan, links get a short random code instead, like ivi.to/x7Gk2, with the same analytics and QR code. Upgrade when you want to choose the name.

The full version is on custom link aliases.

Want every link on your brand?

A domain you own puts your name in front of every link, and the links stay yours if you ever move.

Branded links on your own domain.

Frequently asked questions

Are custom names free?
No, they start on Pro. The free plan makes links with a random code, so you can try everything else first. Pricing.
Is there an ad or a waiting page before the link opens?
No. A click goes straight to your page, on the free plan too.
Can I make many custom links at once?
Yes. Bulk creation from a list is on Pro and above, and each row can carry its own name.
Can my team share the links?
Yes. Pro has 3 seats and Team has 10, each member with their own role. Links for teams.
Do links expire?
Not unless you set a date. A link in a workspace keeps working on every plan.

Make a link people remember

Start free, and upgrade when you want to choose the name.

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