Our blog
Developer guide: shorten links programmatically with the API
Wire short links into your app, CMS, or scripts with a simple REST API and a Bearer key.
Link management for agencies: branded links across every client
A workspace per client, each on its own branded domain, with the bulk tools and reporting an agency needs.
Short links for social media: see what's actually driving clicks
Which platform, which post, which caption actually drove the clicks? A short link per platform shows you.
QR codes for events: check-in, menus, and lead capture
From badges to menus to lead capture, where trackable QR codes help at an event.
Why short domains get blocklisted, and how good shorteners prevent it
Shorteners are spam magnets, and a blocklisted domain breaks every customer's links at once. Here is how a good one prevents it.
Is link tracking GDPR-compliant? What marketers need to know
Can you track clicks under GDPR without a cookie banner? Often yes, if the tracking is cookieless and doesn't keep IP addresses.
Password-protected and expiring links: when and how to use them
Sometimes a link should ask for a password, or stop working after a date. Here is when to reach for each, and when not to.
How to bulk-shorten hundreds of URLs from a spreadsheet
Got a spreadsheet of links to shorten? Paste or import them all at once and get a long-to-short mapping back.
Geo and device targeting: send visitors to the right page automatically
Route visitors to different pages by country, device type or browser language, all from one short link.
A/B test your links: split-test landing pages with one short URL
Send the same short link to different destinations and see which one performs, split-testing without changing the link you shared.
How to make a QR code for a poster, flyer, or product label
A QR code on paper has to scan first time, every time, and keep working for years. Here is how to get it right.
UTM parameters explained (and how to build links that don't break)
utm_source, utm_medium, utm_campaign: what they mean, why they matter, and how to build them without making a mess.